Episode Details

Welcome back to the unSeminary podcast. To kick off the new year, we’re focusing on key “Unpredictions”—timeless topics that are consistent and crucial for church growth in 2025 and beyond. In this episode, we’re joined by Greg Curtis, the Director of First Steps and Content Development at Eastside Christian Church and founder of Climbing the Assimilayas. Today we’re talking about how gathering together will still matter.

Wondering how to effectively connect with newcomers in both online and in-person settings? Curious about how assimilation strategies are evolving in this digital age? Tune in as Greg offers valuable insights on successful assimilation strategies following changes in church attendance patterns, and the critical first step of volunteer involvement.

• From the screen to the seat. // Physically gathering together will still matter in the future, however Greg reframes the traditional model of “from the street to the seat” to “from the screen to the seat.” Most people have vetted your church by attending services online before they will ever set foot in the building.
• Your front porch is now digital. // Online platforms are now a critical “front porch” for churches, with websites and live streams shaping first impressions. A user-friendly, guest-oriented website with visuals that reflect the church’s diversity will help visitors understand what to expect at the church. Take time to evaluate what people are seeing on the digital side of your church and make sure it accurately reflects your church and its culture.
• Engage virtual attendees. // Because of your website, social media, and online services, first time guests are also pre-vetted before they visit in-person. They will be warmer leads and more ready to connect when they do attend a physical location. Offer personalized engagement during online worship services, such as addressing virtual attendees directly and offering incentives to encourage physical attendance. Offer them welcome gifts that you can mail to their home.
• Volunteerism over small groups. // In most churches, new attendees are opting for volunteerism now as a primary first step instead of small groups. There are two things that make volunteerism a great first connection point. The first is that belonging is a two sided coin—people want to feel both needed and wanted. The second is that there is a safety zone shift since COVID and people aren’t as willing to go into homes of people they don’t know well. They are willing to serve where they are needed around the church on rotation instead.
• Increase the speed of connection. // To address declining attendance frequencies, churches need to increase the speed of connection. Committed church members now attend less frequently and so assimilation programs must adapt. Greg advocates for streamlining multi-week programs into a single-session experience that encourages the next step of volunteer involvement. This approach accommodates modern schedules while maintaining a focus on connection.
• Three checklists for building experiences. // To support churches in their connection efforts, Greg and his team have developed checklists designed to optimize guest experiences during high-attendance events like Easter. The resource includes checklists for first impressions, guest follow-up, and volunteer recruitment, tailored to maximize connection opportunities on big d