Episode Details
Back to EpisodesWhy "If You Build It, They Will Come" Is the Biggest Lie in Podcasting (And What to Do Instead)
Description
If you build it, they won’t come. This is the hard truth most podcasters realize after publishing episode after episode and wondering why their audience still isn’t growing.
I’m breaking down why great content alone isn’t enough for growing a podcast anymore, the 2 biggest drivers of podcast growth today, and how to use your Spotify analytics to pinpoint exactly where listeners are dropping off (or never finding your show in the first place) so you can focus your efforts where they’ll actually grow your show.
If you want your podcasting efforts to finally turn into measurable audience growth, hit play and let’s dive in.
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0:58 – Why “If You Build It, They Will Come” Doesn’t Work in Podcasting Anymore
2:19 – The 2 Things Every Podcast Needs to Attract and Keep Listeners
6:15 – The Podcast Messaging Mistakes That Make Great Podcasts Easy to Ignore
7:59 – The Spotify Analytics That Reveal Why Your Podcast Isn’t Growing
12:04 – The Podcast Growth Strategy Most Hosts Never Build Correctly (and How to Fix It)
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