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December 31st - BA’s Executive Club revamp: spend more, earn more
Published 1 year, 4 months ago
Description
In today’s podcast, British Airways’ controversial changes to its Executive Club are now rebranded as the British Airways Club. From April 2024, loyalty will be tied directly to spending, making it harder for budget travellers to earn perks like lounge access and seat upgrades. I discuss how the revamped system impacts frequent flyers, with insights from industry experts on whether this shift rewards loyalty—or alienates economy travellers.
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