Season 6 Episode 21
It’s one of the biggest FAILS in business history - Kmart.
You may think you know the story -
But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon.
And actually, lots of them weren’t even Kmart’s fault.
I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more.
Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of the biggest business failures ever - Kmart.
The thinking traps they fell for, the psychological mistakes they made - and how WE can learn from their errors to improve our own businesses and brands.
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COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite
This month I have 3 spots available - first come, first serve.
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/
✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking
WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.
Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/
✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.
Learn more here: https://choicehacking.academy/pro/
✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/
★ Support this podcast ★Published on 11 months, 3 weeks ago
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