Episode Details

Is it possible to market a business without relying on social media? Judy Murdoch, founder of Marketing Rootwork, thinks so. In this episode, we explore her approach to word-of-mouth and referral marketing for mission-driven entrepreneurs. Learn the key differences between organic, viral, and referral marketing, discover why trust-based relationships are at the heart of her strategy, and gain actionable tips on launching a paid subscription newsletter via Substack. If you're a writer or creator aiming to monetize your content, this conversation is packed with insights to help you connect with your audience authentically.

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