Episode Details

In this episode of Profits with Pajak, John Pajak sits down with Riley Pototschnik to discuss the journey of entrepreneurship, the importance of knowing your target market, and the transformative power of effective communication. Riley shares his path from starting a car detailing business as a teenager to creating EveryChat, a communication platform designed to improve customer experiences. Together, they explore how identifying your ideal customer avatar can shape your business strategy, reduce marketing costs, and foster client loyalty.

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