Episode Details

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Hello, and welcome to "Beauty and the Biz," where we'll discuss the topic of "does an MD need an MBA?" Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Does an MD Need an MBA? — with Cory S. Goldberg, BSc, MD, MASc, FRCS(C), FACS, MBA."

Hello, and welcome to "Beauty and the Biz," where we'll discuss functional cash pay in Mexico. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez."

Hello, and welcome to "Beauty and the Biz," where we'll discuss functional cash pay in Mexico. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez."

First, a Master's in Business Administration (MBA) provides skills in financial management, marketing, strategic planning, and leadership. Moreover, these skills can increase efficiency while maximizing practice profits. Furthermore, an MBA can help create a smooth-running practice with motivated, high-performing staff.

In short, should you head back to night school to add an MBA degree to your CV?

Specifically, this week's "Beauty and the Biz" Podcast guest holds both MD and MBA degrees, so we'll let him answer that question.

Additionally, Dr. Cory Goldberg, a Royal College-certified plastic surgeon with advanced training in craniofacial surgery at the University of Southern California and Cedars-Sinai Hospital, completed an executive MBA. Specifically, he pursued the degree to develop non-hospital surgical facilities for Ontario while also consulting with pharmaceutical companies on business development.

Now, in private practice in Toronto, Canada, Dr. Goldberg brings a unique perspective. Importantly, he shared his insights on:

• Transitioning from public to private practice and the challenges involved.
• The entrepreneurial journey of building non-hospital surgical facilities.
• Balancing cosmetic and reconstructive surgery for comprehensive patient care.

Finally, this conversation is not just about his personal journey. It also explores strategic approaches to practice expansion, understanding market trends, and the impact of an MBA on surgical practice management.

P.S. While you were in training to become a surgeon, I was in business school getting my MBA so I can easily map out the business and marketing side of your plastic surgery practice for you, so it runs like a well-oiled machine. Click here for a complimentary strategy call and let's talk.

Enjoy!

Catherine Maley, MBA

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