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The B2B Marketing Performance Index

The B2B Marketing Performance Index

Episode 429 Published 1 year ago
Description

When it comes to marketing metrics, what you measure—and how you measure it—can make all the difference. In this episode, Drew Neisser is joined by six-time CMO Grant Johnson to explore how to create marketing dashboards that go beyond vanity metrics to tell a full story of marketing's impact.

In this episode:

  • Grant walks through his "Marketing Performance Index," a dashboard designed to measure marketing's broader influence on pipeline health, brand strength, and market presence. 

  • Learn why too many marketers fall into the trap of tracking vanity metrics that don't resonate with the C-suite—and how to avoid it. 

  • Discover the importance of aligning metrics with CEO and board priorities while maintaini

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