Season 6 Episode 20
Aldi is a discount grocer with a cult following.
And it’s now the fastest growing grocery store in the US.
They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger.
Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience.
They’re masters at balancing low price with a deep understanding of their customers’ mindsets, needs, and mental models to create a store that makes everything feel like good value - not a sacrifice.
Join me today as we examine the psychological side of Aldi's success - and how we can use its strategies to grow our own brands and businesses.
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COACHING
✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite
This month I have 3 spots available - first come, first serve.
FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/
✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/
✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking
WORK WITH JEN CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.
Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/
✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.
Learn more here: https://choicehacking.academy/pro/
✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/
★ Support this podcast ★Published on 11 months, 4 weeks ago
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