Episode Details
Back to EpisodesNiching UP is a tactic Braille Skateboarding used to reach over 5m subscribers - you can too!
Description
We have all heard of niching down, but what about niching up?
This is just one technique that Braille Skateboarding used to get its channel to over 5 million subscribers!
I chatted with Devin Weber, the CEO of Braille Skateboarding about the techniques they use to become a leader not only on YouTube, but in the skateboarding industry
Devin shared with us how they found their audience, built a community, and how we can do the same with our channels.
In this episode of TubeTalk you will learn:
- How to find a gap and use YouTube to fill it
- What NOT to do - one BIG mistake
- Experimentation is key
- Why being brand and family-friendly is key
- Evergreen content is important for longevity
Check out the Braille Skateboarding site and YouTube Channel
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com