Episode Details

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Hello, and welcome to "Beauty and the Biz," where you'll learn my 4 Game-Changing Shifts to Thrive in 2025. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "4 Game-Changing Shifts to Thrive in 2025 — with Catherine Maley, MBA."

Hello, and welcome to "Beauty and the Biz," where we'll discuss functional cash pay in Mexico. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez."

Hello, and welcome to "Beauty and the Biz," where we'll discuss functional cash pay in Mexico. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez."

With everything happening in the world right now – relentless competition, changing patient trends and behaviors, and technological breakthroughs like AI —it's the perfect time to rethink how you attract and convert cash-paying cosmetic patients.

In this episode, I'll share a fresh perspective on how to grow your revenues without relying on advertising or discounting.

You'll learn How to scale your cosmetic revenues without ads, even in competitive markets.

Why premium pricing can actually deliver better results for your patients and your bottom line,

As well as a simple yet powerful plan that boosts patient visits while keeping overhead low.

Plus, I'll lay out proven strategies that work on autopilot to bring in premium patients that generate predictable cash flow, while creating a more streamlined and fulfilling practice.

So, this episode is for you If you've been experiencing yo-yo revenue or if you're doing ok but know you could be doing better.

• I'll show you how to 10X your revenue using the resources you already have—without depending on expensive ads or time-consuming social media strategies.
• You'll learn how to increase visits, referrals, reviews, and shares in a fun, effortless way—by leveraging your existing patients (your lowest-hanging fruit).
• You'll also discover how to attract ideal, high-paying patients while filtering out those who drain your energy.

Because too many practices are stuck in a cycle of:

• Competing on price and hurting profit margins.
• Spending more on ads while seeing diminishing returns, and
• Dealing with the stress of inconsistent revenue and undesirable patients.

Plus, social media—while effective—requires significant time and effort to showcase YOU as the face of your practice. You might have noticed how exhausting it is to juggle the roles of surgeon, marketer, AND content creator.

The bad news is that cosmetic patient attract