Episode Details

The podcast features Aaron, co-founder of Content Only, discussing strategies for effective content creation on social media. Aaron advises newcomers to focus on one platform where their target audience is most active to avoid diluting their efforts and to enhance community building. He emphasizes the importance of understanding audience engagement times and cautions against overwhelming oneself by managing multiple platforms simultaneously. The discussion compares Pinterest and Instagram, recommending that business owners enjoy their work and delegate tasks they find less enjoyable. If someone prefers Instagram, they should concentrate on it, learn from successful accounts, and communicate with followers about changes. Engaging in fulfilling activities is stressed, and early strategic adjustments are deemed less critical than later ones. A 90-day posting sprint on a new platform like Instagram can help identify effective content, allowing a shift from quantity to quality.

https://www.linkedin.com/in/aaronwitnish/
https://contentonly.au/

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