Episode Details

Baby cabbage, broccoli and meatballs are placed in a pot while a shop staff member asks how spicy you'd like the dish. Though in a setting resembling a restaurant, these "ingredients" are actually plush toys designed by the Gansu Provincial Museum.

在一家模拟餐厅环境的区域内，店员一边往锅里添加娃娃菜、西兰花及肉丸子，一边询问你想要多辣的口味。实际上，这些“食材”是甘肃省博物馆设计的毛绒玩具。

The museum introduced a series of food-inspired plush toys influenced by the growing popularity of local spicy hot pots. These lively representations of spicy hot pot ingredients have become a hit among visitors.
随着甘肃麻辣烫的火爆，该博物馆以此为灵感推出了生动形象的“麻辣烫系列”毛绒玩具，受到了游客热捧。

China's rich culinary heritage continues to inspire creative cultural products. With various expressions on their fluffy faces, plush toys based on local food traditions have gained nationwide popularity recently. People traveling to different regions not only indulge in local cuisines but also seek out plush toys representing these specialties.
中国丰富的饮食文化遗产为文创产品提供了不竭的灵感源泉。最近，以地方美食为原型、表情丰富各异的毛绒玩具火遍全国。游客们来到不同地区，不仅会品尝当地美食，还会寻找融入美食元素的毛绒玩具。

A cultural product shop in Shaanxi province has introduced a plush version of the Chinese hamburger, or roujiamo, with meat sandwiched in a steamed bun. When a consumer purchases the toy, the packaging process mimics the real-life assembly of the burger—from selecting the bun and pouring sauce to adding the meat.

陕西一家文创店推出了“中国汉堡”肉夹馍毛绒玩具，其造型为一片肉夹在馒头里。顾客在购买时可以像制作真正的肉夹馍一样，体验选馍、浇汁、夹肉等工序，最后打包带走。

Videos of the packaging process for these food toys have garnered millions of views online, with comments like "so cute" and "full of emotional value". Some people even described the toy-purchasing experience as an adult version of playing house.

这些食物玩具的包装过程视频在网上获得了数百万次观看，评论区满是“太可爱了”和“充满情绪价值”之语。有些人甚至将购买玩具的体验称为成年人的“过家家”。

"The short interaction could immerse buyers in the experience. We are not just selling products, we are also selling culture and creating connections," Zhang Bo, co-founder of the Da Xiang Culture and Tech Company, the company behind the burger toy, was quoted by Guangming Daily newspaper as saying.

据《光明日报》报道，推出肉夹馍玩具的大相文化科技公司联合创始人张博表示：“小小的互动过程，让购买者沉浸式体验。我们售卖的不仅是产品，更是文化与交流。”

Listen Now