Episode Details

It's the middle of December, so we're keeping this one light with some of the funniest listing descriptions we've come across, real quotes people actually wrote and submitted to their MLS. From an "unhaunted" home that insists a little too hard that it's not haunted, to a listing that leans all the way into pumpkin spice season, to a full page description for the worst house on the street that somehow rhymes, this one had us laughing out loud while recording.

We also sprinkle in some real value between the giggles: a rundown of realtor phrases and what they actually mean ("cozy" means small, "craftsman charm" means nothing has been updated, "must see to believe" means you won't believe how bad it is), plus fair housing reminders on words you should never use in a listing description. We talk through how ChatGPT can help you organize a seller's top 10 list into a real description, why you should never just copy and paste what it gives you, and a real list of the seven most common listing description mistakes we found on a real estate blog.

If you need something easy to listen to while you wrap gifts or sip cocoa, this is it.

Here's what we cover in this episode:
-A collection of real, submitted funny listing descriptions, including the "unhaunted" home and the pumpkin spice listing
-A full page description for the worst house on the street, and why it's worth reading start to finish
-Fair housing reminders on language you should never use in a listing, like references to family or kids
-Realtor phrases decoded: what "cozy," "craftsman charm," "one of a kind," and "executive neighborhood" really mean
-How to use a seller's top 10 list and ChatGPT to help organize (not write) your listing description
-Why you should never copy and paste directly from AI into your final listing
-Alissa's go-to structure for writing her own listing descriptions, hook first, then a walkthrough, then a "to top it off" close
-A real story about a listing where the GPS sent every buyer to the wrong side of a bayou
-Seven common listing description mistakes, from being too vague to skipping SEO keywords
-Why professional photos still matter more than any clever line in your description

Key quotes from this episode:
"If you're looking for a house that screams I've got bizarre and ominous energy, then honey, stop the car because you found it right here." - from a real listing description, read by Alissa
"Chat GPT found the words for you, but she found them from everyone else who's already written them." - Katy
"Overhyping or exaggerating misleading descriptions erodes trust and credibility." - Katy, quoting a real estate blog
"Most people aren't even reading it. Pictures are so much more important." - Katy
"You want to be creative, and be thorough, and don't take it too seriously." - Katy

Products, people, and previous episodes mentioned:
-The Real Estate Doctor blog, "7 Common Listing Description Mistakes"
-ChatGPT

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Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one