Episode Details

In this episode, Barbara and Dick Grove discuss:

• How can you take your personal branding and visibility to the next level through PR
• What are the difference between advertising, marketing, and PR
• What should you look for and ask when considering hiring a PR team

Key Takeaways:

“No matter how great your story may be or how great the product you have, make sure you’re talking about it enthusiastically and with passion. The media and the audience responds to that.” – Dick Grove.

Connect with Dick Grove:

Website:https://inkincpr.com/

Twitter: https://x.com/inkincpr

Instagram: https://www.instagram.com/inkincpr/

YouTube: https://www.youtube.com/inkincpr

LinkedIn: https://www.linkedin.com/in/dickgrove/

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION: (183)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr Barbara Hales.

Today we have with us a very special person. He is Dick Grove. Dick is a public relations career professional with a history of practice over 50 years, including the C suite with major organizations and running his own firm. Dick Grove, the CEO and founder of the long-running INK Inc Public relations. It is a wealth of knowledge about the industry. From what reporters and producers want, it shows how to crack through into the mainstream media and what to look for and expect. If hiring a PR team, Dick has his finger on the pulse of an often misunderstood industry. Welcome to the show Dick.

Dick Grove: Thank you very much. I appreciate you having me.

Differences Between Advertising, Marketing, and PR

Dr. Barbara Hales: Is advertising, marketing or PR better to increase visibility, and what are the differences?

Dick Grove: Well, in one should have if one has a comprehensive program of communication, they’re going to be able to use all three. Each does a different thing, and each supports the other.

Advertising is paid media. Meaning you pay to have your message produced, broadcast, printed, etc. That’s a paid advertisement.

Own media means your podcast. I mean own meaning your podcast, your website, etc. You control that, and you control again, the content that you can put out there on it, and to a degree, the audiences that you’re going to aim it at.

Earn media public relations is just that. You have to, it’s not paid, and you don’t own the content. But what you do is you rely on third parties, ie the media editorial side of the media to write about you, to do stories, to review your product, to review your company, etcetera, and they determine the content, not yourself. The difference, and the reason that it’s in good is