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Branding is Leadership - Prof. Dr. Mats Urde - Author, Researcher & Brand Consultant (English)
Episode 60
Published 1 year, 2 months ago
Description
How the Brands Matrix helps your whole organization to make better decisions
HBR Article "What does your corporate Brand stand for?"
https://hbr.org/2019/01/what-does-your-corporate-brand-stand-for
The Brand Matrix (English)
The Brand Matrix (Deutsch)