Episode 155
This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.
Ever wondered what it really takes to turn an idea into a thriving app used by thousands?
In this episode of Beyond A Million, Brad chats with David Lecko, the creator and CEO of DealMachine—a powerful software designed to help real estate investors discover off-market properties at discounted prices.
David shares how the tool was born out of his own challenges in securing profitable deals and how it has since evolved into the go-to app for investors and house flippers. He talks about the hurdles of launching and growing an app, competing with copycat products, and mastering effective marketing strategies.
Plus, we dive into his leadership journey as a CEO, including how he built a company with an employee net promoter score of 90.
Tune in!
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Key Takeaways:
00:00 Intro
01:23 About DealMachine
12:01 Challenges of launching and growing an app
16:27 Early promotions and partnerships
19:01 What sets DealMachine apart from other apps
22:57 David's marketing strategy
28:14 Company culture and core values
35:31 Building trust and avoiding white lies
47:02 Operational framework and leadership
51:16 Real estate investing and personal growth
53:43 Biggest mistake David made
55:26 Most impactful books David read
58:03 Outro
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Additional Resources:
🔹 DealMachine: https://www.dealmachine.com/
🔹 LinkedIn: https://www.linkedin.com/in/davidlecko/
🔹 Instagram: https://www.instagram.com/dlecko/?hl=en
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Beyond A Million is a business
Published on 1 year ago
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