Episode Details

In this episode, I speak with Carol Cox, founder and CEO of Speaking Your Brand. Carol is a powerhouse when it comes to helping entrepreneurs and professionals create impactful presentations and thought leadership platforms.

We discuss the concept of the "Expert Trap" and how it affects public speakers and entrepreneurs alike. Carol shares valuable insights on overcoming self-doubt, perfectionism, and imposter syndrome to truly connect with your audience.

Key Takeaways:

1. Avoiding the Expert Trap: Don’t feel the need to pack every fact and detail into your talk. Focus on what transformation your audience needs and weave personal stories to make your message relatable.
2. Emotional Resonance: The stories you are most reluctant to share often have the greatest impact. Make sure your story includes specific details and emotional elements to deeply connect with your audience.
3. Overcoming Perfectionism: Strategies such as finding a trusted person to discuss your ideas, accepting nerves as part of the process, and even getting involved in supportive communities can make a big difference.

More about Carol:

Carol Cox is the founder and CEO of Speaking Your Brand®, a coaching and training company that works with high-performing, purpose-driven women entrepreneurs and professionals to create their signature talks and thought leadership platforms. Carol is the host of the weekly, 5-star-rated Speaking Your Brand® podcast and, during election seasons, serves as a political analyst on TV news. Carol was named one of Orlando's Women of the Year in 2021 and featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voices, to tell the stories that need to be told, and to activate ideas for change.

• Speaking Your Brand Podcast: speakingyourbrand.com/podcast
• Discover Your Speaker Archetype = free quiz so listeners can learn what their natural speaking and communication strengths are and how to add to them: speakingyourbrand.com/quiz
• LinkedIn: linkedin.com/in/carolcox

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