Episode Details

Join us for an insightful discussion with Corey Walker, co-author of Instagram for Business For Dummies and Instagram For Dummies, as we explore how businesses can leverage Instagram to grow their brand authentically in 2024 and beyond. Corey shares her expertise in optimizing Instagram for businesses of all types—whether you’re a visual brand or a service-based provider.

In this episode, Corey covers everything from Instagram SEO strategies to using Reels and Stories effectively. She also reveals how businesses can navigate the ever-changing landscape of Instagram features while staying true to their voice and values.

Key Takeaways:

• Why authenticity is the guiding principle for Instagram in 2024 and 2025.
• Understanding Instagram SEO and its role in helping your content get discovered.
• How Reels and Stories serve different parts of your marketing funnel.
• The power of series content to keep your audience engaged.
• Why businesses should prioritize micro-influencers and user-generated content.

Resources Mentioned:

• Corey Walker’s Instagram: @coreycwalker
• Corey’s Newsletter: The Marketing Specialist
• Pre-order Corey’s new book, Instagram for Business For Dummies (3rd Edition). Affiliate link: Amazon

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutio