Episode Details

Caregiving, Courses, and Pricing Strategies with Annie Kulik

In this episode, Lindsay sits down with Annie Kulik, a member of the Hey Online Course™ program, to talk about her unique business, Montebloom, and to share advice on launching an online course. Annie’s business is dedicated to supporting caregivers of individuals with dementia, using Montessori principles to help caregivers implement practical, actionable solutions at home. She shares the story behind her course creation, pricing strategies, and how she’s building her business to reach those who need it most.

In this episode, we’ll discuss:

1. Annie's Journey to Montebloom

Annie shares how her personal experience with intergenerational care and her professional background in dementia care led her to create Montebloom, a business designed to help caregivers implement Montessori principles for better dementia care at home.

2. Pricing Strategies for Courses and Consulting

Lindsay offers practical advice on pricing your services, recommending higher rates for consulting compared to online courses.

3. Launching an Online Course

Lindsay and Annie discuss the importance of using a waitlist to build anticipation for a course launch. They dive into strategies like beta launches and setting a target release date to maintain momentum and secure commitment from participants.

4. Social Media Strategies for Niche Markets

Annie and Lindsay talk about the power of Instagram for building trust and reaching a younger audience, especially those who may eventually become caregivers. They explore how to leverage Instagram and Facebook together to grow an online presence in sensitive niches like dementia care.

Resources Mentioned:

• Brittany Ratelle’s Creative Contracts: use code lindsayb at checkout for a discount (https://creativecontracts.co/)

Connect with Annie:

• Montebloom website (https://www.montebloom.com/)
• Email Annie: montebloom@gmail.com 
• Join the waitlist for Annie’s course (https://www.montebloom.com/course)
• Annie’s free training: 7 Simple Solutions for 7 Challenging Behaviors in Dementia Care (https://www.montebloom.com/resources)

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