Episode Details
Back to EpisodesThe Digital Grind: How the Internet Shaped Beauty Subscriptions with Corey Weiss
Season 4
Episode 67
Published 1 year, 8 months ago
Description
In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing.
We'll talk about:
- The challenges brands faced back when the internet was the new kid on the block.
- How educating customers can lead to purchases.
- How to use educated guesses to answer consumer’s pressing product needs.
- Why personalization will become the new norm in the beauty industry.
- How to navigate the laws surround SMS marketing
For more information, visit Corey Weiss' LinkedIn.
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