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This week on What the Biz, Brigitte and Dan discuss the importance of email authentication and keeping your holiday marketing on track.

• Bridge dives into the world of automation, detailing the power of setting up automated workflows for tasks like lead nurturing and client communication.
• Dan shares his experience with the recent WP Engine and WordPress feud, highlighting the importance of having a support system in place for your business.
• The main topic focuses on email authentication (DMARC, SPF, DKIM) and how crucial it is for ensuring your holiday marketing emails reach your audience's inboxes.
• They break down the acronyms and explain the technical aspects in an easy-to-understand way.
• The episode concludes with Bridget and Dan discussing their plans for the holiday season and teasing a future episode with business predictions for 2025.

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Check Your SPF
Visit https://mxtoolbox.com/SuperTool.aspx and select the "SPF record Lookup. Enter your domain

Check DMARC
Visit https://mxtoolbox.com/SuperTool.aspx select DMARC Lookup and enter your domain

Check DKIM
To Check your DKIM you'll need to know the selector or have access to your DNS. This usually requires technical help.

Free Email Deliverability Review: contact Dan at https://mypocketmarketing.com/contact/

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Hosts
Daniel Proczko -  myPocketMarketing
Brigitte Vegter - Vegter Financial