Episode Details

This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.

Ross covers:

• Why "create once, distribute forever" should be your mantra for content marketing.
• How to blend educational, engaging, entertaining, and empowering content to captivate your audience.
• Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.

Timestamps

• (00:00) - - Intro to Ross
• (01:20) - - Content Creation Mistakes
• (04:14) - - Thinking Like a Modern Media Company: Distribution Strategy
• (07:47) - - Crafting and Distributing Engaging, Impactful Content
• (12:44) - - How to Continuously Engage Your audience
• (15:35) - - Optimizing Strategy through Reddit and Niche Communities
• (20:41) - - Tactical Content Distribution Tips
• (26:28) - - Embracing AI and Automation
• (30:12) - - Framework: Research, Create, Distribute, Optimize
• (31:49) - - Creative Strategies for Engaging Your Online Audience
• (33:17) - - Write Casually: Communicate Like a Friend
• (38:04) - - The Power of Reusing Stories in Content Creation

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Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.

Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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