Podcast Episode Details
Back to Podcast EpisodesGentle Book Marketing With Sarah Santacroce
Can book marketing really be gentle, sustainable — and even enjoyable? Sarah Santacroce talks about how to reframe marketing and gives ideas for marketing your books.
In the intro, Kindle Vella launches in the US [The Next Web]; A UK report calls for a reset in music streaming revenues to ensure fairer pay for artists [BBC] and how it relates to authors and publishing [The Bookseller]; are you in a mid-year pandemic slump? and a wet adventure walk [Books and Travel]
This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.
Sarah Santacroce is the author of The Gentle Marketing Revolution: A Radical Business Approach to Getting New Clients with Integrity and Kindness. She's also a business coach, podcaster, LinkedIn specialist, and the founder of The Gentle Business Revolution.
You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.
Show Notes
- How a breakdown led to a breakthrough
- What does ‘gentle’ mean when it comes to marketing?
- Why client avatars are overrated
- Building a brand around yourself so that when you pivot you can take your audience with you
- Making a book launch about the message, not about you, the author
- Lessons learned from a Kickstarter book launch
- Pitching podcasters
You can find Sarah Santacroce at SarahSantacroce.com and on Twitter @sarahsantacroce
Transcript of interview with Sarah Santacroce
Joanna: Sarah Santacroce is the author of The Gentle Marketing Revolution: A Radical Business Approach to Getting New Clients with Integrity and Kindness. She's also a business coach, podcaster, LinkedIn s
Published on 4 years, 5 months ago