Episode Details

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Welcome to the Winter Business Series! Over the next few weeks, I’ll be interviewing folks on a variety of business topics that will help boost your practice in a number of ways.

Today I’m here with John Sanders to talk all about Google Ads and how they can help you gather referrals in your testing practice. Google Ads can be helpful for those just launching a practice, those who are new to a certain area, or those who are growing a new service within an existing practice (among other scenarios). I’ve personally had a lot of success running Google Ads for substance use evaluations, and I’ve seen a number of my consulting clients utilize Google Ads to garner a solid stream of referrals. John and I do a deep dive into Google Ads so that you can know whether they might be helpful for you.

• Tips for running Google Ads yourself
• Keywords vs. search terms
• What kind of a budget you can start with
• What to do before you run ads
• When NOT to run ads

Cool Things Mentioned

• Revkey.com
• Google My Business
• Ads.google.com
• Kat Love episode on website strategy
• Google Analytics
• Call Tracking Metrics software

The Testing Psychologist podcast is now approved for CEU’s!

I’m excited to announce that I’ve partnered with At Health to offer CE credits for podcast episodes! Visit this link to access current and past episodes available for CE credit. You can use code “TTP10” for a discount on ALL the course credits you purchase from At Health!

About John Sanders

John has been working in Google Ads (it used to be called Google AdWords) since 2010 to generate leads for businesses to help them grow. This includes everyone from medical offices, B2B companies, and national product brands. In 2015 he started r