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Using Data To Drive Personalization
Episode 2173
Published 1 year, 4 months ago
Description
Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Discover how Rakuten, a pioneer in online shopping rewards, leverages data to enhance customer experiences and drive engagement. Show Notes
Connect With:
- Su Li Rivera: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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