Episode Details

In this episode, Barbara Hales and Jodi Krangle discuss:

• The critical role of voiceovers in healthcare communication.
• Challenges faced when voicing medical projects and the unique considerations required.
• How sound impacts emotional connection and accessibility in medical settings.

Key Takeaways:

• “Sound is emotion, and that’s how you reach people.” – Jodi Krangle
• Healthcare voiceovers must convey hope, warmth, and trust to connect effectively with audiences.
• AI-generated voices lack the human depth necessary for sensitive healthcare communication.

Connect with Jodi Krangle:

• Website: https://voiceoversandvocals.com
• LinkedIn: Jodi Krangle on LinkedIn
• Instagram: @jodikranglevo
• YouTube: Jodi Krangle Voiceover Artist
• Twitter: @JodiKrangle
• Facebook: Jodi Krangle Voiceover

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (181)

Dr. Barbara Hales: “Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have a real treat. I’m joined by Jodi Krangle, a full-time voice actor since 2007, specializing in brand voice, commercials, corporate narration, and podcast intros and outros. She’s worked with clients around the world, including Dell and Kraft, and even has her own podcast about the importance of sound. Welcome to the show, Jodi!”

Jodi Krangle: “Thank you so much for having me, Barbara!”

Dr. Barbara Hales: “It’s great to have you here. You have a fascinating career. Can you share your background in voiceovers and sound design and how you got involved in the healthcare industry?”

Jodi Krangle: “I don’t do sound design, but I started voiceover work in 2007. I was volunteering with the Canadian National Institute for the Blind, reading articles onto reel-to-reel tape, which eventually sparked my interest in voiceover. After working in internet marketing for a while, I decided to focus on voiceover full-time. I’ve worked with healthcare clients for many years now, including Memorial Hospital and Joe DiMaggio Children’s Hospital. It’s been a rewarding journey.”

Challenges in Healthcare Voiceover Projects

Dr. Barbara Hales: “What unique challenges or opportunities have you encountered working on healthcare-related projects?”

Jodi Krangle: “The biggest challenge is pronouncing medical terms and drug names correctly. I also think the tone of voice in healthcare voiceovers is very important—it’s not about being doom and gloom but about offering hope. There’s a fine balance between sounding professional and offering warmth a