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Buying into the World of Goods: Early Consumers in Backcountry Virginia
This excerpt from Buying into the World of Goods examines the life and business of John Hook, a Scottish merchant in eighteenth- and early nineteenth-century backcountry Virginia. The author uses Hook's extensive business records to explore consumerism in this region, analyzing the types of goods sold, the social dynamics of trade (including the significant roles of women and enslaved people), and the relationship between merchants and customers. The study also investigates the cultural context of consumption, examining household furnishings and the interplay of British goods with local traditions and beliefs. Ultimately, the book reveals how the world of goods shaped social identities and economic practices in early America.
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Published on 1 year ago