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Snap Content Chief Nick Bell on Venturing Into Scripted Series
Published 7 years, 9 months ago
Description
Two years into his effort to bring short-form original programming into the Snapchat app, Nick Bell has taken the plunge into scripted series with a new slate of shows customized for mobile consumption. Snap's top programming executive reveals the company wasn't ready to bring the new offering to its massive audience without much internal trial and error.