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How Ellen DeGeneres Translates Her TV Brand to Digital
Published 7 years, 6 months ago
Description
She may be best known for her daytime TV show, but Ellen DeGeneres also has a sprawling digital presence across social, video and gaming apps. Ellen Digital Ventures is run by Michael Riley, a cable-business veteran who wants to take her brand to the next level as a global force capable of introducing her fans to other talent and new formats from podcasts to augmented reality.
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