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NBCUniversal's Quest to Shake Up Audience Measurement
Published 7 years, 6 months ago
Description
NBCUniversal has long been the media world's most vocal proponent for reforming just about everything involved in tracking consumption of its TV shows. Kavita Vazirani, executive VP of insights and measurement, shares the company's game plan for commercials running in optimal environments and ensuring eyeballs are properly counted across all screens.
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