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CEO Bob Bakish Shares His Game Plan for Keeping Viacom Vital
Published 7 years, 6 months ago
Description
Though the media world is rapidly consolidating all around Viacom, CEO Bob Bakish believes his company can thrive without a "transformational deal" such as its oft-speculated merger with CBS Corp. He discussed how his turnaround strategy has been playing across Viacom, from the rejuvenation at Paramount Pictures to the focus on "flagship" cable brands like Nickelodeon.
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