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NBCU's Linda Yaccarino on Peacock's Potential for Rethinking Ads
Episode 82
Published 6 years, 8 months ago
Description
When the upcoming new streaming service Peacock launches next year, NBCUniversal will find itself with an opportunity to rethink how advertising works freed of the constraints of the legacy linear TV world. The company's ad czar is joined by Accenture's Mike Chapman for a conversation about how innovation is changing NBCU's approach from its CFlight initiative to next year's Summer Olympics.
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