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"The Persuadables" - A Viant Study Review (w/ Richard Kestenbaum)
Episode 40
A new Viant study shows that "passive commerce" can persuade customers away from CPG loyalty brands. We break open the data and go deep with Richard Kestenbaum, a Forbes Retail contributor. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Published on 8 years, 4 months ago