Gamifying Healthcare

Episode 48

Healthcare is no game, but try telling insurance carriers that. Phillip gets manipulated into buying a denim jacket, innovation in fitness and fashion, Adobe "reinvents" fintech, and the guys go deep (real deep) on healthcare and insurance.

"LOL, jean jackets are still a thing"

Phillip got a new jean jacket
Moral of the story: even when you know what's happening to you, even when you know you're being manipulated but digital marketing, you still buy the product.
Brian suggests the inception theory of jean jacket marketing (perhaps Phillip watched Stranger Things 2?).
Pricing elasticity on an individual basis as an untapped area of potential

Minority Report Policing in Dubai

Dubai International Airport plans a new face scanning virtual aquarium.
They are legitimately there to just track your face and scan you and make sure you're not a terrorist of some kind.
A prediction: at some point facial scanning is going to drive advertising to you.

Amazon's Inadvertent Market Contraction?

Microsoft partners are getting lifts in azure deployments ever since Amazon acquired Whole Foods. It seems that retail is really shaken up about Amazon kind of owning the world.
Keep an eye on it: Amazon needs large brands and enterprise partners to continue using AWS: a large exodus might cause business contraction.
Something to keep an eye on: maybe the contraction in this space may have a negative effect overall on amazon's business because Amazon needs the large enterprise partners and brands to still use AWS. They can't all jump ship for Azure.

Amazon's Athleisure Adventures

Amazon is in talks with two manufactures to create its own sportswear brand.
Both Taiwanese companies already make clothing for the Gap, Uniqlo, Kohl's, Lululemon, Nike, and Under Armour.
Brian predicts "make" will be more important than "brand." See episode 8 for reference.
Brian and Phillip meet Michael from Best Made Company, an upscale lifestyle clothing and gear company recently acquired by silicon valley startup, Bolt Threads to pilot a new type of spider silk.
We no longer need a consumer marketing campaign for people to accept nylon or to buy more cotton (Phillip reminisces about "the touch, the feel of cotton.")
Shout out to Kniterate, and Bolt Threads, to potentially disrupting the textile industry.

Apple's New Retail Stores: If It Works, Double Down