Episode Details

A Day of Days to Toot Our Horns! Future Commerce hit some amazing achievements over this year: 

• In just a year's time, you our listeners, have propelled us into thought leadership.
• It all started with a podcast partnership with the Jason and Scot show. 

Accolades for the humble:

• Forbes listed us as one of the 6 tech podcasts worth your time.
• Rated one of the 5 best retail podcasts for consumer brands.

Brian takes award for most things predicted:

• Called Amazon's Whole Foods acquisition. 
• And called Amazon's Body Data acquisition. 

The ghosts of future past: 50 episodes ago there was no:  

• Snap spectacles. 
• Snap stock, whole foods acquisition. 
• Google home. 
• Pokemon go. 

Introducing Passive Commerce to you: 

• Wouldn't you know it: Study released claims passive commerce is the means of marketing consumer packaged goods.
• Actual data is proving theories we've had for many years.

All Amazon all the time: 

• Brian keeps the dream alive: maybe swole Jeff Bezos is listening to this show acting on Brian's suggestions? 

Conversational Commerce:

• Scott Emmons, one of our first guests, called conversational commerce a fad.  
• If it's not a fad, at least it's overhyped. 
• Like VR, the enthusiasm outstrips the reality of the technology. Wait on it, it'll come back. 
• Remember drake bot? 

Thank you to our far flung listeners: 

• We're going worldwide: Japan, Argentina, Brazil, South Africa, Australia, India, Pakistan, Iran, Spain, UK, the Nordic countries, Iceland, and even one lonely listener logging in from Mongolia.
• You're a world wide audience engaged in making strategic decisions about the future retail technology you're going to use. 
• And you're using futurecommerce to make those decisions: thank you!

Our most popular guest: Nick Vu, Adidas:

• Nick Vu explained how you need to tailor your approach to bringing innovation into your organization based on culture and size. 

Amanda Manna from Lowe's Innovation lab:

• Explained how Lowe's uses story telling to advance rapid innovation. 
• The answer is super powers. No really, Iron Man-like exo-suits. They use them. 

Temper that with Sucharita Mulpuru's advice:

• Don't do technology just for the sake of technology
• Retailers can embrace basic ideas such as putting a marketplace on their website. 

But Saku Panditharatne gives a more urgent view of technological adoption: 

• Tech is central to everything, so can't skimp out on it. 

##Fang Cheng from Linc discusses practical transparency in bot customer service:

• Unrealistic to expect bots to be able to do everything we can do on day one. 
• Be o