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"Retail Tech Moves Fast, We're Moving Faster"
Episode 50
A Day of Days to Toot Our Horns! Future Commerce hit some amazing achievements over this year:
- In just a year's time, you our listeners, have propelled us into thought leadership.
- It all started with a podcast partnership with the Jason and Scot show.
Accolades for the humble:
- Forbes listed us as one of the 6 tech podcasts worth your time.
- Rated one of the 5 best retail podcasts for consumer brands.
Brian takes award for most things predicted:
- Called Amazon's Whole Foods acquisition.
- And called Amazon's Body Data acquisition.
The ghosts of future past: 50 episodes ago there was no:
- Snap spectacles.
- Snap stock, whole foods acquisition.
- Google home.
- Pokemon go.
Introducing Passive Commerce to you:
- Wouldn't you know it: Study released claims passive commerce is the means of marketing consumer packaged goods.
- Actual data is proving theories we've had for many years.
All Amazon all the time:
- Brian keeps the dream alive: maybe swole Jeff Bezos is listening to this show acting on Brian's suggestions?
Conversational Commerce:
- Scott Emmons, one of our first guests, called conversational commerce a fad.
- If it's not a fad, at least it's overhyped.
- Like VR, the enthusiasm outstrips the reality of the technology. Wait on it, it'll come back.
- Remember drake bot?
Thank you to our far flung listeners:
- We're going worldwide: Japan, Argentina, Brazil, South Africa, Australia, India, Pakistan, Iran, Spain, UK, the Nordic countries, Iceland, and even one lonely listener logging in from Mongolia.
- You're a world wide audience engaged in making strategic decisions about the future retail technology you're going to use.
- And you're using futurecommerce to make those decisions: thank you!
Our most popular guest: Nick Vu, Adidas:
- Nick Vu explained how you need to tailor your approach to bringing innovation into your organization based on culture and size.
Amanda Manna from Lowe's Innovation lab:
- Explained how Lowe's uses story telling to advance rapid innovation.
- The answer is super powers. No really, Iron Man-like exo-suits. They use them.
Temper that with Sucharita Mulpuru's advice:
- Don't do technology just for the sake of technology
- Retailers can embrace basic ideas such as putting a marketplace on their website.
But Saku Panditharatne gives a more urgent view of technological adoption:
- Tech is central to everything, so can't skimp out on it.
##Fang Cheng from Linc discusses practical transparency in bot customer service:
- Unrealistic to expect bots to be able to do everything we can do on day one.
- Be o
Published on 8 years, 1 month ago