Podcast Episode Details

"Microsoft Paint, but for Augmented Reality"

Episode 54

From the Gutenberg Press to Twitter - how tech innovation gives legitimacy to our words. Phillip gets down and dirty with AI and warns retailers of marketing confusion. Also - what exactly is Deep Learning?

Show Notes

Vibe notice: if the vibe is different, it's because this is the first in-person episode with Phillip and Brian and they're having way too much fun with no imbibing of ethyl alcohol before recording.

For more information about the evolution of media and journalism check out Understanding Media by Marshall McLuhan, a fascinating read covering the evolution of media in the Western World.

Shoutout to Kiri Masters:

• We're sorry we forgot to mention your great podcast on episode 52. We're sorry; we're the worst.

• Come on the show to talk about building a brand!

In the meantime, folks, go listen to Kiri Masters' Ecommerce BrainTrust.

Our Inaugural NPS:

• Very first NPS went really well. It was fun to hear from our listeners.

• The FutureCommerce's copywriter's job is in jeopary: thanks NPS commenter.

The Big Think Segment

• What can HAM radio teach us about decency in the social Age?

• Evolution of the written word: the Gutenberg Press gave authority to printed material due to the medium in which it was distributed.

• When something is in print, it carries weight and authority.

• Journalistic practices evolved out the necessity for us to bring ethics to the printed medium.

• Fast forward and Facebook and Twitter over the last 5 years have become the authoritative choice for disseminating news.

• Riley Florence tweeted parallels between Twitter and HAM radio's early toxicity of the medium.

• Early adopters had to come up with a set of guidelines to root out rampant toxicity.

Retail Prophet

Retail Prophet Doug Stevens first podcast says the future of commerce is social.

• Implications for retail: if some of our greatest thinkers say social is the next frontier for retailers, and social is a toxic place, then we need to know how to behave ourselves as retailers and consumers in the social medium.

• New mediums create paradigms that require getting used to and understanding.

Facebook Messenger Kids

• What you think it is vs. what it actually is:

  • What you probably think it is: we don't need another product to help our kids get on chat.

  • There's an Inherent creepiness to marketing chat to kids.

  • A real fear that creepy people can subvert the platform for dangerous purposes.

  • What it actually is: a way to control and keep your kids safe when chatting online.

• It gives parents the tools to keep your kids safe when using a chat platform.

• It's like kik or snapchat with parental controls.

• It's, "I as a parent get to moderate who gets to talk to you." Which is smart and healthy.

• Important to shepherd and teach our children that these can be mediums for both good and bad.

Future Policy with Former Deputy Assistant Secretary of State, Daniel Sepulveda:

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Published on 8 years ago