Episode Details

Main Takeaways:

• Salesforce CEO Benioff goes on a multi-million dollar shopping spree.

• Amazon is setting up a new headquarters; Will it be in DC?

• Why doesn't anyone want to work for Target?

• Apple is creating lifestyle products that you can't (or won't) live without.

Highlights from Shop.org 2018:

• The innovation lab outpaced last year's conference by far.

• Body related technology was a major focus. Amazon's acquisition of Body Labs earlier this year seems to have paved the way for a lot of new technology.

• There was a lot of interesting shelf-technology. Specifically, some cashierless stores using tech to update in-store displays on the fly.

• Tusk Ventures put together all the businesses for the conference. Brian congratulates them on a job well done.

2018 is a True "Content is King" Market:

• Marc Benioff, CEO of Salesforce is putting money into content-conscious companies, personally investing in StockX,

• Benioff also recently purchased Time Magazine for $190MM

• StockX is utilizing content well: they have a Youtube channel and compelling written material on their site.

• Shoes are all the rage right now thanks to content creator extraordinaire/artist Kanye West (Adidas)  broad release of Yeezys

• Media is creating hype through content properties like Highsnobiety and Hypebeast.

• Companies seem unafraid of wading into formerly taboo politically charged spaces. Two examples of this: Patagonia's "The President Stole Your Land" and Nike's Colin Kaepernick "Just Do It" ad.

• The risk these companies are taking seems to be paying off: Nike's stock has actually reached an all-time high, despite calls for a boycott.

• Also, Phillip channels Donald Trump from The Apprentice, and it's pretty terrifying.

Head to Toe Tech Enabled Clothing: The Future of Fashion and Health?

• Apple is totally invested in the entire body, and is creating products that can report total body data.

• Phillip says it's time to take a drink to the future.

• The new Apple Watch, Series 4 includes an FDA approved EKG feature that will allow for the first over the counter electrocardiogram that can be saved in the health app for a doctor to view later.

• The new Apple Watch's fall detection feature can potentially save lives, when turned on it can check in after it detects a fall, and even call emergency services.

• Another brand doing some crazy things with body data: