Episode Details

Our 2019 theme of clienteling for digital commerce continues with an interview with Claudine Bianchi, CMO at Zoovu, a Guided Commerce service which connects customer needs to products and services from retail brands. Listen now!

Show Notes:

Main Takeaways:

• Future Commerce has declared 2019 the year of "clienteling" and personalized experiences for consumers.

• Zoovu is helping (mostly) B2C companies create curated product search selections for their customers.

• Amazon brands that work with Zoovu are seeing incredible returns at 3X pre-Zoovu sales.

• The future of retail and commerce is a world in which the ability to hyper-personalize experiences for customers is accessible to business worldwide.

Zoovu is Bringing The Sales Associate Experience Online:

• Claudine Bianchi, CMO at zoovu, is on the podcast today, explaining how zoovu helps connect customer needs to actual products.

• Zoovu is an AI-conversational marketing platform that can replicate the in-store sales associate experience for online shopping experiences.

• So what is Zoovu's mission, and how can it help retailers and brands connect with their customers?

• Well, according to Claudine, Zoovu is working to solve "choice paralysis" for the customers of B2C brands and retailers.

• For example, one brand that Zoovu works with is Clairol, a haircare brand, and through using Zoovu, Clairol is to able to help customers choose the hair care product that is best for their individual hair type.

Data-Driven Personas: Separating The Experts & Beginners:

• "What Zoovu does is through a series of questions it narrows down choices and actually connects you with the products that are most likely to satisfy your requirements."

• One of the coolest parts of Zoovu is that the platform uses anonymous data to craft personas and then curates products for customers based on answers to questions asked.

• Claudine says that cameras are a great example of this, because even though there may be aspiring photographers and expert level photographers shopping for cameras, they all have the same goal, to take great photographs.

• So as opposed to every-camera-ever Zoovu will make targeted suggestions that will fit the specifications the user is looking for.

• Phillip says that five years ago, a lot of marketers were turning to more sophisticated platforms because they were tired of overly broad email campaigns.

• "It's like going into the store, without having to go into the store."

Do You Even Zoovu: ROI Metrics for Brands:

• Phillip asks Claudine what she thinks the next step of the shopping experience is, and what are the metrics that brands that are listed on Amazon that work with Zoovu use to determine ROI?

• Claudine says that Zoovu works with over 80 brands on Amazon and that those brands are seeing 3x the sales pre-Zoovu, which is incredible.

• Some of those brands, according to Claudine, are seeing conversion rates of 107%, because what brands can accomplish when they have the correct data is incredible.

• "Some of the key metrics are conversion rates, increasing sales, decreasing return rates, increase in average order value up upwards of 70-80%.

Everyone's Welcome to Zoovu With Zoovu:

• So Zoovu integrates with a multitude of platforms including Magento,

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