Episode Details

Nick Ling and Emmett Shine's new company, Pattern Brands, is on a mission - to create consumer brands which encourage you to enjoy everyday life and to create good habits. In this interview, we dive into why they formed Pattern, what the plan to do with it, and how they plan to change the world.

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Main Takeaways:

• Nick Ling (Co-Founder and CEO) and Emmett Shine (Co-Founder and Executive Creative Director) of Pattern Brands join Brian and Phillip on today's episode.

• Pattern Brands is changing the way that its brands connect with their customers and helping them find more enjoyment in their daily lives. 

• How do you address and counter digital burnout in a digital world?

• Small and accomplishable tasks are actionable items that Pattern is encouraging its customers to complete to improve their lives.

What is Pattern Brands?: The Founders' Story: 

• Gin Lane has been a digital-based agency that has focused on the start-up economy that grew out of New York City.

• Gin Lane became Pattern Brands, which is a family of brands that has products and guidance designed to help people find more enjoyment in their daily lives.

• While at Gin Lane, the team asked themselves how they could work together for years into the future, and Pattern grew out of that process.

• "We were all feeling this feeling of digital burnout, and Pattern itself is a reaction to that which strives to create an alternate reality in which we want to spend our time".

Bridging the Gap: Having a Professional Service and Turning Those Lessons Inward:

• Gin Lane was a partner in bringing a lot of businesses to market and helped entrepreneurs go from a business-focused pitch deck, to what the business could potentially be.

• Gin Lane's employees often felt like they were employees of the companies that were in their portfolio, so this created a different relationship between these brands. 

• At Pattern, the team is doing a lot of the same things they would have done during the Gin Lane days, but are focusing on their brands as opposed to partner brands. 

• By understanding digital technology and products, Pattern was able to supplement their staff with skills that they knew they needed more expertise in.

A Team of the Highest Caliber: Lessons in Hiring:

• Brian was struck by that part of Pattern's mission is working with people that they want to work with and asks if that has led to the hiring decisions they have made. 

• At any moment, Pattern can call upon any of the fifty or more entrepreneurs that they have worked with in the past, which has allowed a broad array of talent to come across. 

• Newer entrepreneurs rarely are in the position of being asked by a company like Pattern for their opinion, and these insights pave the way for meaningful hires.  

• Phillip asks if Nick and Emmett consider what they are doing at Pattern to be a reshaping of all of retail and where we are in that curve of change.

The Reshaping of Modern Retail: The Curve of Change:

• The generation of consumer that is now entering their thirties has a very different set of values than the Baby Boomer generation, and the evolutions in consumer goods are a direct reflection of this change of values. 

• It is very hard for legacy brands to honestly say that they are serving this changed system of values. 

• Pattern is a reflection of the environment that we are in right now and is a direct respon