Episode Details

Main Takeaways:

• Brian and Phillip are joined in today's episode by Sandra Capponi, the co-founder of Good On You.
• Good On You is a brand rating system that evaluates brands in the fashion industry based on their impact against material, social, and environmental issues.
• How does Good On You quantify a brand's impact against various sustainability and social criteria?
• Every choice we make as consumers can have a positive effect on the future, so arm yourself with the knowledge of what brands are fostering positive change.

What is Good On You?: The Purpose Behind the Movement:

• Good On You is all about empowering people to know the impact of brands and to buy better.
• Good On You has been around since 2015 when they launched an app in Australia that helped people make educated and ethical shopping decisions.
• Users can use Good On You to research how their favorite fashion brands are impacting on the issues they care about.
• Information, guides, and tips are also available for users to drive change toward a more sustainable future.

Good Under the Hood: What Happens Behind the Scenes at Good on You:

• At its core, Good On You is a brand rating system with technology that aggregates publicly available brand data that assesses a brand's impact against material, social, and environmental issues in fashion.
• An increasing number of shoppers are becoming aware of the issues in the world and want to use their influence positive change.
• It's hard to know which third-party certifications are real, and Good On You provides a credible source of information that solves just that.
• Making informed decisions usually takes a ton of work from consumers, but Good On You takes the effort out of making meaningful and impactful choices.

The Criteria for Change: Quantifying Social Good:

• How are the criteria for Good on You defined, and what are some things that make a brand score well in the Good On You rankings?
• There are hundreds of certifications in fashion alone, and Good On You navigates all of this to pull out the most relevant rankings.
• Public data holds brands accountable, and consumers have the right to know how brands are impacting the issues that people care about.
• There are over 60 sustainability indicators that are fueled by hundreds of data points that measure impact.
• The three significant factors are a brand's impact on the environment, a brand's impact on people, and finally, a brand's impact on animals.

A Force of Constant Change: Ever-Evolving Criteria:

• As new information on a brand's human impact comes to light, does the criteria evolve?
• Good On You balances new information with internal expertise that continually scours what is happening in the industry and has a deep understanding of best practices.
• There is also a formal consultation process where Good On You actively engages with leading experts on specific issues.
• The Good On You ranking is an accurate representation of what experts in the industry say are best practices.

Sandra's Story: Some More Personal Background:

• Hailing from Melbourne, Sandra has been concerned about the future for a long time, and she has always remained hopeful that there is a role that we can all play in bettering the future.
• She worked for many years in supply chain management, where she became particularly interested in sustainability issues and eventually corporate responsibility.
• Sandra noticed that there was a significant opportunity to use business as a force for good and, in particular, leverage and shift t