Episode Details
Back to Episodes
“The Plan Was Always to Go Back to Membership” - feat. Jeremy Cai - CEO at Italic
Episode 170
Published 5 years, 7 months ago
Description
We talk with Jeremy Cai, CEO of Italic. We discuss what Italic is and how it is different than other DTC brands today.
ITALIC
- Italic offers subscription memberships with access to a thousand plus products at-cost - stepping away from mark-up retailing.
- Italic is moving less in a brand specific, single category product direction and more into a value driven lifestyle.
- Italic’s ‘secret’ lies in partnering with manufacturers instead of treating them as vendors.
WHY IT WORKS
- Three primary reasons people purchase from Italic:
- Value
- Design
- Ethics/Sustainability
- Italic thrives by being able to sell to everyone - including those who buy specific brands - by having a wide range of categories to choose from. Italic appeals to the value conscious part of everyone’s shopping behavior.
- Investing in data, reporting, and understanding metrics early on in a start-up can be extremely beneficial by being able to be adaptable.
LINKS
- Italic’s membership signup waiting list
- Jeremy’s first bootstrapped startup, “Not Pot”
- Crunchbase listing for Italic
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.