Episode Details
Back to EpisodesDennis Yu: How Can Businesses Master Social Media Ads to Drive Conversions and Growth?
Description
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with universities and professional organizations to train young adults in social media marketing. He is on a mission to create one million jobs by providing practical, hands-on training to students and professionals.
As co-author of the Amazon #1 best-selling book The Definitive Guide to TikTok Ads and a speaker in digital marketing, Dennis has helped manage over a billion dollars in Facebook ads for companies like the Golden State Warriors, Nike, and Rosetta Stone. He has been featured in publications such as The Wall Street Journal, The New York Times, LA Times, and on networks like NPR and Fox News.
Dennis is a globally recognized speaker, having delivered keynotes in 17 countries across five continents. He regularly contributes to industry-leading publications like Adweek, Social Media Examiner, and Social Fresh. His educational background includes studies in Finance and Economics at Southern Methodist University and the London School of Economics.
During the show we discuss:
- Getting Started With Social Media Ads
- Content Strategy In Social Media Advertising
- Avoiding Common Mistakes
- Understanding 'Conversion Engine'
- Exploring The 'Dollar A Day' Method
- Steps For Beginners To Generate Leads
- Overcoming Challenges In Conversion
- Lessons From Social Media Advertising
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