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We're too obsessed with AI's potential that we forget the challenges
Description
Healthcare is constantly highlighted as the industry that will benefit the most from AI. The prospective opportunities are endless: Improve access to services, improve quality of service, patient outcomes, and medical research. An analysis predicts that the healthcare could save up to $360B a year by implementing AI.
That’s we invited an expert to discuss what other industries can learn from healthcare’s massive AI opportunity. Spencer Dorn, the Vice Chair and Professor of Medicine at the University of North Carolina. He is a contributor to Forbes and one of LinkedIn’s Top Voices speaking on Healthcare + Innovation.
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Key takeaways from the episode:
* AI has been impacting healthcare for years, especially to create Electronic Health Records (EHS) as a way of centralizing information
* AI is being explored today as assistants to medical professionals (e.g. Virtual/digital scribes) and across a variety of diagnosis scenarios (video)
* But the rollouts have been plagued by consistent issues related to adoption and poor comprehension of the actual problems
* To get EHS implemented EHS it needed an Obama-era law and incentive plan
* Many of the initiatives aiming to speed up access to healthcare and diagnosis are undermining the relationships across the journey of being a patient
* Technology is rarely the solution because the problem is typically bureaucracy, culture, lack of incentives, and externalities
Lessons for you:
* Beware complexity: Most of AI products being sold by major corps and consultancies are ones solving micro-problems and not designed to tackle complex problems
* Worry about adoption: It doesn’t matter how brilliant your solution is, getting buy-in and adoption within enterprises will be the most pressing challenge
* Think of problems as systems: JTBD and user stories have a tendency of over-simplifying problems and underrepresenting the range of factors, dependancies, and implications of a problem on the system as a whole
* Ethnography is key: If you want to make a positive change to a problem space you need to leverage deep qualitative research techniques, like ethnography, to document and assess what matters and why
* Monitor for unintended consequences: Even after dedicating lots of time to research and planning, we must be monitoring for unintended consequences that may create more work or more anxiety for those stakeholders within the system.
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Challenges building truly human-centred AI products and solutions
AI thought leaders love to push this message of getting to the future quickly. It creates this narrative that we’re all falling behind.
But let’s slow down and recognize that there are countless of questions to be addressed before throwing everything out in favour or the shiny new system. This paper from Microsoft explored the many questions that users are posing about using AI agents. And these are very important questions that every team should be able to answer clearly to their users