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Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives.

We´ll talk about:

• Addressing marketing knowledge gaps in B2C and B2B startups.
• Why understanding your target audience’s ecosystem is vital in brand research.
• Exploring what it truly means to understand the market.
• The 5 key metrics every business owner needs for success.
• How TikTok and evolving social content are reshaping influencer marketing and brand collaborations.

For more information, visit Dr. Ofer Mitnz's LinkedIn.

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