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Ep. 143: Sweepstakes operator roundtable discussion w/ Trevor Pope, Zach Bruch, and Jeff Laniado
Description
Ep. 143 is a roundtable discussion on the Sweepstakes industry, featuring Trevor Pope from The Money Factory, Zach Bruch from MyPrize, and Jeff Laniado from Optimove.
Hear them discuss:
- The massive growth opportunity they see for social sweepstakes gaming
- The origins and growth trajectories of The Money Factory and MyPrize
- Challenges of compliance and barriers to entry in the sweepstakes space
- How MyPrize innovates through content creator partnerships and community engagement
- Why social interaction is becoming a crucial differentiator for sweepstakes casinos
- Marketing strategies to lower customer acquisition costs and increase player retention
- How Optimove supports operators like MyPrize and The Money Factory with CRM tools to maximize player engagement
- Predictions on the future consolidation and evolution of the sweepstakes gaming market
- Their perspective on balancing risk and reward as entrepreneurs
Catch the video version of this episode here.
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.