Episode Details

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In episode 43 of the Data Center Go-to-Market podcast, you’ll learn strategic approaches for data center companies to identify their key buyer personas, engage potential clients throughout the buyer journey, define their target markets, enter new geographic regions, and position themselves as trusted advisors early in the client research process. Joshua Feinberg provides actionable advice on account-based marketing, achieving product-market fit, and assessing new markets. Overall, this episode offers data center professionals insights on how to refine their marketing and sales strategies. 

#datacentergtm #dcsmi #fiberoptics #networktesting #datacenterdesign #datacenterconstruction #datacenteroperations #datacenterindustry #datacentermarketing #datacentersales 

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:45 Data Center Go-to-Market, Sales, and Marketing Q&A 14

3:32 How a fiber optics and network testing company can get precisely to the right persona 

14:01 How a data center design support and preconstruction services firm can get in front of designers 

20:13 How a data center market intelligence company can better define its target market

27:31 How a data center operations management and design firm gets enterprise customers on the cloud 

36:48 How to grow revenue for designing, building, optimizing, and maintaining data centers 

43:01 How a data center services company can enter new markets 

54:55 Joshua Feinberg from DCSMI

55:53 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)