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R/GA's Bob Greenberg: 'If I see enough pushback, I'm on the right track'
Published 7 years, 3 months ago
Description
In 1977, Robert Greenberg, also known as Bob, and his brother, Richard, decided to combine both their creative powers and initials to create R/GA. Since its creation over 40 years ago, R/GA has evolved many times, and that, according to Bob, played a major part in keeping it successful. On this episode of Making Marketing, Bob sat down to talk with us about the origins of R/GA, its near-constant evolution, and why people are so scared of change in the industry.