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Deutsch’s Mike Sheldon: The advertising agency business is not growing
Published 7 years, 1 month ago
Description
The big shift in this year has been in the marketers’ demands from an agency. It’s not just about the advertising anymore. Agencies are increasingly being called on to solve business problems -- and it's showing. Mike Sheldon, Chairman and CEO of Deutsch North America has witnessed exactly that in pitch meetings. Sheldon discusses learning new skills, the allure of consultancies and in-house agencies and more consolidation in 2019 on this episode.