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iCrossing’s Anne Bologna: Brands will take more marketing in-house in 2019
Published 7 years, 1 month ago
Description
Big mergers resulting in new entities like Wunderman Thompson and VMLY&R have set the tone for 2019: It’s going to be the year of consolidation. Anne Bologna, chief strategy officer at Hearst-owned agency iCrossing, says there is too much continued pressure on agencies — a talent war with the duopoly and continuing competition has made agencies lose their confidence, and forget their craft. Bologna discusses why consolidation is necessary, how agencies are trying to be everything for clients and more on this episode.